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Approaching CONNACT’s move to their new office, We were tasked with creating a four-poster narrative that’ll adhere to the brand we’ve created, be fun for the staff to look at and serve as a conversation starter for clients visiting the office.
At our initial brainstorming meeting, we’ve decided to name the meeting rooms after old NASA spaceships — this had initially informed the theme of the posters that were further inspired by retro space illustrations, the idea of camaraderie, and winning at…sales.
The first poster sets the tone. We are entering the galaxy of CONNACT, and sales wins are abundant, in fact, CONNACT already lives in a multi-planetary ecosystem and celebrates its galaxy-wide sales wins.
After establishing the scene, we are taking off. Our spaceship is, of course, an ode to a traditional NASA spaceship. I’ve chosen to further balance the scene with a little story that tells the anecdote of the power of an individual within CONNACT:
“In a rocketship is a CONNACTER. Venturing into space, ready to make his next intergalactic sales-win. His story is not atypical for a CONNACTER. But as he bursts through the sky, adrenaline rushing through his veins, he knows, this sale will be his and his client’s alone.”
However, while CONNACT celebrates its sales-superstars’ individuality, there’s no real, chunky wins without team effort. We then zoomed into the spacecraft to tell the story of what a team-win looks like.
“Aboard the ship, they are all individual winners. But no winner wins by himself all the time. When faced with a particularly difficult sale, they join forces and go to sales-town together. Oh yes, a team of CONNACTERS taking on a giant space corporation is a marvel to witness.”
Finally, we’re establishing the mood of what it feels like to be a CONNACTER, on a space-sales mission, riding the highway to sales on some far away planet.