WELCOME TO XYPHID

2020 has proved to be a tough year for the travel industry and in anticipation for slowed-demand, the management team behind leading travel-technology infrastructure vendor Gimmonix had decided to upgrade their brand strategy to cater to a growing niche and personal area of interest: Enterprise travel businesses. Previously dubbed “the bad boys of the travel-tech space,” we’d decided to tone down Gimmonix’s red-and-black irreverent identity to a subtler blue-toned color ecosystem, while retaining a vividness to capture their unique spirit.

An enterprise-grade sales tool

Hold it. We can’t neglect to mention the fact that this branding project had really spawned from a unique sales tool. Here’s what happened, upon brainstorming the would-be effects of coronavirus on the industry, the management team had brought up two major points they wanted to address:

• Enterprises in play were showing more willingness to discuss investing in their infrastructures during times of financial stress than SMBs were

• Gimmonix’s sales team tended to get the best results when demonstrating the effects Gimmonix’s infrastructure updates had on a travel company’s end-user experience

We had therefore set out to blitz-build a unique sales tool that’ll demonstrate how each of Gimmonix’s infrastructure innovations could be reflected in an end-user’s customer experience. In other words, we built an interactive case study showcasing what can be built on top of Gimmonix tech. The tool proved to be so useful, and its design so well received by clients and prospects, that we ended up schematizing most of it and using it’s style as a key-graphics for the brand itself.

In the example above you can see the (well defined) hotel booking system UI that served as the base for the sales tool. Below it are the various schematics derived out of it to illustrate various subjects such as advanced hotel and room searches, attribute based selling, travel content management, and so forth.

Being the cutting-edge travel tech company that they are, Gimmonix had us visualizing some of the most advanced, ambitious tools in the hotel distribution ecosystem. We’ve dreamed up a whole new, room-centric way to search for hotel rooms, a first of its kind attribute-based hotel-shopping experience, as well as a visualization tool for their smart-book system that allows for rebooking and optimizing booking rates on the fly.

Website musings

Apart from the sales tool-vibe design ecosystem that was deeply embedded in the brand and website — We’ve made sure to incorporate a full blown, interactive corporate work-process visualization center to cater to even the most meticulous corporate clients, a color-coded FAQ page complete with all too often asked travel-tech related questions, and a technology center.